I. Introduction
Prinx Chengshan Shandong Tire Co Ltd is a prominent China tire manufacturer with a history tracing back to 1976, when its predecessor, the Rongcheng Rubber Factory, was established in Shandong Province. Headquartered in Rongcheng, Shandong, the company has grown into a global player in the tire industry. On October 9, 2018, Prinx Chengshan Shandong Tire Co Ltd was listed on the main board of the Hong Kong Stock Exchange (stock code: 1809.HK), marking a significant milestone in its corporate development. The company is dedicated to the research, development, manufacturing, and sales of green, safe, high-quality, and high-performance tires, including TBR (Truck and Bus Radial), PCR (Passenger Car Radial), and Bias tires. With a workforce of over 6,800 employees, Prinx Chengshan Shandong Tire Co Ltd has established a robust international presence and stands as a leading China tire manufacturer in the global market.
II. A Rich History and Technological Evolution
Prinx Chengshan Shandong Tire Co Ltd‘s journey is a testament to China’s tire industry development. It started as a local rubber factory and achieved a historic breakthrough in 1990 by building China’s first domestically produced radial tire production line. This pioneering achievement laid the foundation for its future technological leadership.
In 2005, the company took a major step towards internationalization by forming a joint venture with the American tire giant Cooper Tire & Rubber Company. This partnership brought in world-class technology and management expertise, further enhancing its manufacturing capabilities.
III. World-Class Manufacturing and Smart Technology
Prinx Chengshan Shandong Tire Co Ltd has made substantial investments in advanced manufacturing technology and digitalization. The company boasts a national-level enterprise technology center and has pioneered the concept of a “multi-scale tire full lifecycle” in China’s tire industry.
Its high-standard “smart factories” integrate automation with digital management systems, including MES (Manufacturing Execution System), PLM (Product Lifecycle Management), SAP, WMS (Warehouse Management System), and TMS (Transportation Management System). This “Smart Manufacturing, Green Manufacturing, Smart Management” model has delivered significant efficiency gains, improving management efficiency by over 50%, increasing production efficiency by 23.4%, and reducing labor costs by 30%.
The company’s commitment to innovation is clear through its application of Artificial Intelligence (AI) for tire defect detection. Using deep learning technology, Prinx Chengshan Shandong Tire Co Ltd has implemented automated inspection for tire surface and X-ray defects, enhancing quality control and reducing reliance on manual inspection. Furthermore, it develops proprietary technologies such as low-rolling-resistance (GPT) and high-wear-resistance (HWR) technologies to improve tire performance and fuel efficiency, reinforcing its reputation as a forward-thinking China tire manufacturer.
IV. Massive Production Capacity and Global Footprint
Prinx Chengshan Shandong Tire Co Ltd operates a vast and growing production network. It currently has two major smart manufacturing bases in China (Shandong) and Thailand, and a third overseas factory in Malaysia broke ground in 2025, solidifying its global manufacturing footprint.
As of 2025, its total annual production capacity is approximately 29.8 million tires, comprising:
9.4 million all-steel radial (TBR) tires
19.2 million semi-steel radial (PCR) tires
1.2 million bias tires
The company aims to increase total capacity to 44 million tires by 2025. In 2025 alone, the group sold approximately 29.3 million tires, generating revenue of approximately RMB 11.807 billion. This robust performance underscores the strength of the prinx chengshan tire product portfolio in both domestic and international markets.
In a significant move to diversify its portfolio, the company invested over RMB 1.1 billion to build a green and intelligent OTR (Off-The-Road) tire factory. In January 2026, Prinx Chengshan Shandong Tire Co Ltd successfully produced its first giant OTR tire, the 30.00R51 model, which has an outer diameter of nearly 3 meters and weighs approximately 1.8 tons, designed for ultra-large mining dump trucks. This diversification showcases the company’s manufacturing versatility beyond its traditional passenger and truck tire lines.
V. Brand Portfolio and Global Reach
Prinx Chengshan Shandong Tire Co Ltd markets its products under four core brands: Prinx, Chengshan, Austone, and Fortune. The Prinx brand is positioned as a high-end, innovative brand that has gained international recognition, being the only Chinese tire brand to win three international design awards simultaneously. The Austone Tire line is well-regarded for its durability and value in the commercial vehicle segment, while Fortune tyres are recognized for their balanced performance and reliability across various passenger car applications.F
The company’s products are sold in more than 160 countries and regions worldwide. It has established a comprehensive global sales and R&D network, with sales centers in North America, Europe, and Thailand, and R&D centers in the US and Germany. This global presence allows Prinx Chengshan Shandong Tire Co Ltd to tailor its products to local market demands, as demonstrated by its strategic entry into the European commercial vehicle tire market in 2026 with a new product line featuring proprietary technologies. The company has also been actively expanding its presence in the Latin American market, where the demand for reliable Prinx chengshan tire products continues to grow.
VI. A Future-Ready Manufacturer
Prinx Chengshan Shandong Tire Co Ltd has successfully evolved from a local Chinese factory into a publicly listed, globally competitive China tire manufacturer. By combining its 50-year heritage with a forward-looking strategy focused on technology, innovation, smart manufacturing, and global expansion, the company is well-positioned for continued growth.
With its strong brand portfolio—including the flagship prinx chengshan tire line, the dependable Austone Tire range, and the widely distributed fortune tyres—diverse production capabilities, and commitment to sustainable and intelligent mobility, Prinx Chengshan Shandong Tire Co Ltd stands as a leading representative of China’s tire manufacturing industry on the world stage. As the company continues to expand its manufacturing footprint and invest in cutting-edge technologies, it remains a trusted partner for customers seeking high-quality tires from a premier China tire manufacturer.
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