I. Company Overview
Linglong tire manufacturer was founded in 1975 and is headquartered in Yantai, Shandong Province. The company operates five production bases within China – in Zhaoyuan, Dezhou, Liuzhou, Jingmen, and Changchun – and has two overseas factories in Thailand and Serbia, with a Brazilian facility under development. By the end of 2024, Shandong Linglong Tyre Co. had an annual capacity exceeding 100 million units, with products exported to 173 countries and regions, a 4.4% global market share, and the sixth position worldwide.
II. Technology and R&D
Linglong tire invested RMB 920 million in R&D during 2024. The company maintains a “three countries, eight locations” global R&D network, holds 930 authorized patents, and has participated in formulating 112 national and industry standards. Linglong has built China’s first tire industry noise laboratory and a vehicle proving ground capable of high-speed testing up to 260 km/h.
For new energy vehicles, the SPORTMASTERe tire designed for BYD earned the “AAA” rating under the EU tire labeling system. In 2026, the company launched the SPORT MASTER 2 at the Cologne International Tire Exhibition in Germany. Linglong tyre products hold EU REACH, ECE, and U.S. DOT certifications. The atlas tyre brand is used on Hongqi state limousines and other vehicles.
III. Production and OEM Supply
Linglong tire established its first overseas factory in Thailand in 2013 with an annual capacity exceeding 17.2 million units. The Serbia plant, initiated in 2019, commenced mass production in September 2024 as the first European base for a Chinese tire company. The Serbian facility has passed supplier audits for Volkswagen, Audi, and BMW. A third overseas base in Brazil will complete a manufacturing triangle across Southeast Asia, Europe, and South America.
Linglong supplies over 200 production bases across more than 70 vehicle manufacturers, with cumulative tire deliveries exceeding 300 million units. Clients include Volkswagen, Audi, BMW, General Motors, Ford, Nissan, Honda, BYD, and Geely. Shandong Linglong Tyre Co. Ltd., is the first domestic brand to enter the global OEM systems of European, American, Japanese, and Korean automakers. From 2020 to 2024, it ranked first in China’s new energy vehicle tire OEM supply. The crosswind tire line has gained traction in the North American and European replacement markets.
IV. Brands and Sales
Linglong tire operates a multi-brand strategy with “Linglong (LINGLONG)”, “Atlas (ATLAS)”, and “Leo (LEAO)” as its primary brands. The atlas tyre brand targets the premium segment, while the crosswind tire series continues to expand in international channels.
Linglong’s sales network covers 173 countries and regions. Domestically, the “Atlas Tyre Care Station” and “Trucker’s Home” retail models reached 123 cities and over 410,000 registered users by June 2025. Linglong has also partnered with JD Auto to accelerate online-to-offline retail integration.
V. Outlook
In 2025, Shandong Linglong Tyre Co. Ltd., celebrated its 50th anniversary with events in multiple locations. The company has set a “2030 Strategic Goal” of RMB 80 billion in revenue. With the “7+5” global layout advancing, Linglong tire is moving toward its next stage of growth.
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