I. Company Overview
Wanda Boto Tyre, a wholly-owned subsidiary of China Wanda Group, is headquartered in Dongying, Shandong – the heart of China’s tyre industry. Since its founding in 2003, it has grown into one of the few Chinese manufacturers operating TBR, PCR, and OTR production lines simultaneously. With over 3,000 employees and backed by Wanda Group’s RMB 80 billion assets, it has ranked among the global top 75 tyre makers for 15 years and is a top-ten Chinese tyre exporter.
II. Technology and Smart Manufacturing
Wanda Boto Tyre has imported world-renowned production and testing equipment from the United States, Germany, Italy, Japan, and the Netherlands. In 2012, the company invested RMB 120 million to build the first high-intelligence automated warehouse in China’s domestic tyre industry, becoming a pioneer in smart manufacturing.
The company has fully implemented the MES (Manufacturing Execution System) across its production control, achieving full-process digital traceability from raw material input and component storage to finished product inspection. Every single tyre can be traced back to the specific operator and machine, ensuring complete quality control throughout the process. The automated warehouse integrates automatic inbound/outbound, intelligent sorting, and positioning monitoring, capable of 24-hour operations. It has reduced manpower by over 20%, achieved 100% inventory accuracy, and improved production efficiency by 10-15%.
III. Production Capacity
Wanda Boto Tyre currently operates three manufacturing bases with a total annual capacity of 18.1 million units:
TBR (Truck and Bus Radial) tyres: 3 million units/year
PCR (Passenger Car Radial / SUV / Light Truck) tyres: 15 million units/year
OTR (Off-The-Road) tyres: 100,000 units/year
In product development, the company relies on a national-level enterprise technology center, a national post-doctoral research workstation, and a nationally accredited laboratory, launching an average of 3 new products per month – a product development speed that leads the industry. To date, the company holds 209 patents and has led or participated in drafting over 10 national and industry standards.
IV. Brand Portfolio and Global Presence – A Best China Tire Brand
Wanda Boto Tyre operates a multi-brand portfolio including BOTO, WINDA, ECED, and YOTO. The BOTO brand is a “China Well-Known Trademark” with strong overseas reputation for its TBR products. As a recognized best China tire brand, its offerings hold CCC, DOT, ECE, GCC, and INMETRO certifications, exporting to over 160 countries across North America, Europe, the Middle East, Southeast Asia, South America, and Africa.
In OEM channels, the company supplies TBR tyres to FAW, Shaanxi Auto, and Beiqi Foton; PCR tyres to GAC Gonow and Huachen Huarui; and OTR tyres to major industrial users including Conch Cement, China Gold, China Railway, and Ningxia Coal Industry.
V. Industry Chain Synergy and Green Manufacturing
As a leading tyre manufacturer in China, Wanda Boto Tyre serves as the “chain master” of Dongying’s rubber tyre industry, cooperating closely with upstream suppliers like Nicest Carbon Black and Daye Steel Cord. This collaboration leverages local advantages to cut logistics costs and enable packaging recycling, forming a complete value chain from petrochemicals and synthetic rubber to tyre production and ultimately retreading.
For green development, the company uses eco-friendly materials and advanced curing technology to lower rolling resistance by about 25%, reduce steam consumption by 80%, and cut production costs significantly. Its products meet ISO14001 and EU REACH environmental standards.
VI. Brand Building and Future Outlook
Since 2017, Wanda Boto Tyre has enhanced its brand image through CCTV broadcasts, Premier League Night sponsorship, and a 2018 Times Square appearance. As one of China’s first “Three Identical” (same standard, same line, same quality) certified companies and a key Shandong Province tyre brand, it continues advancing high-end, intelligent, and green development, committed to delivering safe, comfortable driving experiences worldwide as a reliable China tyre supplier.
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