I. Introduction to Shandong Yongsheng Rubber Group Co., Ltd.
Founded in 1986, Shandong Yongsheng Rubber Group Co., Ltd. is headquartered in Guangrao County, Shandong Province – the heart of China’s tire industry. The company is a high-tech industrial group integrating R&D, production, sales, and foreign trade of all-steel radial tires, semi-steel radial tires, and related supporting products. With approximately 6,000 employees, the group has maintained the top position in tire export earnings in Dongying City for six consecutive years as a core manufacturer.
II. World-Class Technology and Smart Manufacturing
Yongsheng Rubber Group has made significant investments in Industry 4.0 smart manufacturing technology. In 2023, the company launched a 1.51 billion RMB project to build a high-performance, environmentally friendly radial tire smart factory, which commenced production in 2024. This facility utilizes 5G, AI, industrial internet, and digital twin technology for full-process intelligent control and management
The smart factory has achieved remarkable results: single tire assembly time has been reduced from 70 to 33 seconds, production efficiency has increased by 30%, and labor costs have been cut by 67%. Key equipment is imported from Germany, France, Japan, and the Netherlands, with production processes fully automated. The facility has been recognized as a “Shandong Province Digital Economy ‘Morning Star’ Factory” and a Green and Low-Carbon High-Quality Development Key Project.
III. Massive Production Capacity of Yongsheng Rubber Group
Yongsheng Rubber Group operates multiple production plants with a combined annual capacity of 6 million all-steel radial tires (TBR) and 20 million semi-steel radial tires (PCR), totaling 26 million units annually. The comprehensive strength of the group ranked 38th in the 2025 “Global Tire Top 75”. With the gradual commissioning of new Semi-steel Plant 5 and All-steel Plant 4 in 2025, the total workforce is expected to expand to over 7,000 employees. These facilities ensure a steady supply of high-quality Yongsheng tyres to meet growing global demand.
IV. Brand Portfolio and Global Reach
Yongsheng Rubber Group owns multiple major tire brands, including Yongsheng, ROTALLA, Jixiang (Lucky), EVERSHINE, DOUPRO, TRACMAX, and ROADKING. Among them, Rotalla tyre stands out as a leading passenger car tire brand, with the EV01 model winning the prestigious German iF Design Award in 2023 – the first Chinese tire brand to receive this honor. Doupro tire, another key brand under the group, serves the commercial and mining truck segments as an economy-focused solution.
The group’s products reach over 160 countries and regions, including the EU, North and South America, the Middle East, and Africa. Semi-steel tires hold a top-2 market share in Germany and a top-5 market share in France. The company’s Yongsheng tyres are widely recognized as “economical and practical brand products” in international markets.
V. Certifications and Quality Assurance
Yongsheng Rubber Group has obtained multiple international quality and safety certifications, including ISO/IATF16949 Quality System Certification, ISO14001 Environmental System Certification, CCC (China), DOT (USA), ECE (Europe), SASO/BGCC (Saudi Arabia), and INMETRO (Brazil). The company has also received National Eco-Origin Product Protection Certification and meets EU green electricity standards through over 10% clean energy usage.
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