Cheng Shin Rubber Ind. Co., Ltd.
CHENG SHIN RUBBER IND. CO., LTD. is a globally renowned tire manufacturer whose brand portfolio includes maxxis tires, cst tyre, and Sakura Tire. The group produces a full range of tires for automobiles, motorcycles, bicycles, and more, with products sold in over 200 countries and regions worldwide. Founded in Taiwan in 1967, it has grown into one of the largest tire companies in the world, operating manufacturing plants across Asia, Europe, and North America.
Company Nature
Cheng Shin Rubber is a publicly listed Taiwanese multinational corporation headquartered in Yuanlin, Taiwan. It operates as one of the world’s largest tire manufacturers, with global production and distribution networks spanning Asia, Europe, and North America.
1967
Year Founded
23000+
Number of Employees
Publicly Listed Company
Ownership Type
6400 Million
Annual production capacity
Tire Factory in China
Enter the Cheng Shin Tyre Factory
Factory Address:
Taiwan bases: Changhua (headquarters), Yunlin, and other locations with 7 plants total ｜ China bases: Kunshan, Xiamen, Chongqing, Tianjin, Zhangzhou, Qinzhou ｜ Overseas bases: Thailand, Vietnam, Indonesia, India
The Cheng Shin Rubber company operates multiple production facilities across Taiwan, China, Thailand, Vietnam, Indonesia, and India. Its tire factories utilize automated manufacturing systems for mixing, extrusion, molding, vulcanization, and inspection processes. The production lines employ intelligent traceability technology to ensure consistent quality from raw materials to finished products.
Customization, R&D & Payment Terms
1. Customization Capabilities
Cheng Shin Rubber provides customized OE tires for major automakers including General Motors, Ford, Nissan, and BMW. Maxxis also developed exclusive tires for German EV maker e.GO Mobile AG.
2. R&D & Production Process
The company runs 5 major R&D centers across Asia, Europe, and the US, with 22 global production bases. Its Kunshan proving ground is one of Asia’s largest privately-owned tire testing facilities, and intelligent manufacturing cuts analysis time by about 60%.
3. Payment Terms & Financing Support
For subsidiary transactions, Cheng Shin typically collects payment within 90 days after shipment of goods. The company’s accounts payable payment period averages around 35 days.
Sub-brand
CST Tyre
High cost-performance, full-category tire brand
- Passenger car tires
- truck & bus tires
- motorcycle tires
- bicycle tires
- EV tires
- specialty tires
Sakura Tire
World’s top 10 tire brand, focused on European & American markets
- Passenger car tires
- motorcycle tires
- truck & bus tires
- bicycle tires
- ATV tires
Maxxis Tires
A warm tire brand that understands consumers better
- Passenger car tires (sedan, SUV)
- Light truck and van tires
- SUV and off-road tires
- All-season / summer / winter tires
Company Strengths & Weaknesses
Strengths
- Diversified global production bases
- Strong brand portfolio (Maxxis, CST, Sakura)
- High-value product mix expansion
- Strategic focus on profitability over revenue
- Growing OE partnerships with premium automakers
- Solid financial structure with low leverage
Weaknesses
- High operational concentration in China
- Global ranking declined to 16th in 2025
- Intense price competition from Chinese rivals
- Smaller scale vs. global tire giants
- Weaker brand influence in Western markets
- Revenue declined 5.7% in 2025
What Customers Say About Shengtai Tyre
Frequently Asked Questions
The company supplies original equipment tires to well-known automakers including BMW, MINI, Volkswagen, General Motors, Ford, Toyota, and Nissan.
Cheng Shin tires come with a 3-year warranty.
In the 2025 Global Tire Top 75 ranking, Cheng Shin Rubber placed 16th.
R&D expenses account for 3.8% of sales revenue, ranking second among global tire companies.
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