Prinx Chengshan Shandong Tire Co., Ltd.
Prinx Chengshan (Shandong) Tire Co., Ltd., a Hong Kong-listed manufacturer (1809.HK) since 1976, specializes in steel-belted and bias tires under the Prinx and Chengshan brands. With smart plants in China, Thailand, and Malaysia, Prinx Chengshan exports globally and is evolving into a world-class tire group.
Company Nature
Prinx Chengshan (Shandong) Tire Co., Ltd. is a Hong Kong-listed public joint-stock company (stock code: 1809.HK) and a privately-owned tire manufacturing enterprise. As a multinational industrial group, Prinx Chengshan Tire operates with a modern corporate governance structure, integrating R&D, production, and global sales across its domestic and overseas subsidiaries.
1976
Year Founded
6000+
Number of Employees
Privately
Ownership Type
44 Million
Annual production capacity
Tire Factory in China
Enter the Prinx Chengshan Factory
Factory Address: No. 98 Nanshan North Road, Rongcheng City, Shandong Province, China.
Prinx Chengshan Shandong Tire Co., Ltd. is headquartered at No. 98 Nanshan North Road, Rongcheng, Shandong, China. Its smart plant there, a national “Green Factory” since 2017, uses PLM and MES for intelligent production. The company also has a Thai plant in Chonburi and is building a new Malaysian facility in Kedah Rubber City (planned capacity: 6M passenger tires + 0.6M commercial tires annually).
Customization, R&D & Payment Terms
1. Customization Capabilities
Prinx Chengshan offers custom tires for mining, commercial EVs, and regional markets via its global R&D network, adapting designs to specific vehicle types and operating conditions.
2. R&D & Production Process
The company runs five R&D centers worldwide and three smart plants in China, Thailand, and Malaysia. Its Shandong facility is a national “Green Factory” with 5G-enabled production, and a new OTR project adds 10,000 giant tires/year.
3. Payment Terms & Financing Support
Payment by bank acceptance bill 60 or 90 days after the supplier’s invoice is recorded in the company’s finance system.
Sub-brand
Prinx Tire
Premium tech flagship, future-oriented
- Passenger car all-season & off-road tires
- Commercial tires (European market)
- EV-specific tires
Fortune Tire
Deep-rooted in North America, off-road spirit
- Passenger car & all-season tires
- Commercial tires (long-haul, mining)
- Off-the-road (OTR) tires
Austone Tire
High-performance handling with comfort & low noise
- • Passenger tires (high-performance, low-noise)
- SUV off-road tires
- Truck & bus tires
Chengshan Tire
High-load, durable commercial tire expert
- Truck & bus commercial tires
- Agricultural tires
TBR Tire
PCR Tire
Company Strengths & Weaknesses
Strengths
Multi-year revenue growth & strong fundamentals
Global production bases (China, Thailand, Malaysia)
Industry-leading smart manufacturing & green factories
Deep global channel network across 130+ countries
Weaknesses
2025 earnings & margins declined significantly
High exposure to raw material cost volatility
Vulnerable to trade tariffs & geopolitical friction
Rising debt levels amid global expansion
What Customers Say About Shengtai Tyre
Frequently Asked Questions
The company produces all-steel radial tires, semi-steel radial tires, and bias tires for passenger cars, SUVs, trucks, commercial vehicles, agricultural, and off-road applications .
The company operates three intelligent manufacturing bases in China (Shandong), Thailand, and Malaysia.
Yes. Prinx tires come with a 50,000 to 70,000-mile limited mileage warranty and a no-charge replacement warranty for workmanship or material defects.
Yes. The company has an established OE business. For example, its PRINX AQUILA PRO tires were selected as original equipment for the Chang’an Qiyuan NEVO Q05 global model.
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