Shandong Yongsheng Rubber Group Co., Ltd.
Shandong Yongsheng Rubber Group Co., Ltd., founded in 1986 and headquartered in Guangrao County, Shandong Province, is a high-tech industrial group integrating the R&D, production, and sales of all-steel and semi-steel radial tires. As a renowned Yongsheng Rubber Group manufacturer with approximately 6,000 employees, it boasts an annual production capacity of 20 million semi-steel tires and 6 million all-steel tires. The company has built intelligent factories and obtained international certifications.
Company Nature
Shandong Yongsheng Rubber Group Co., Ltd. (永盛轮胎) is a private high-tech enterprise integrating R&D, production, and sales of radial tires. As a core yongsheng rubber group manufacturer, it operates large-scale intelligent facilities and serves global markets with internationally certified products.
1986
Year Founded
6000+
Number of Employees
Private
Ownership Type
26 Million
Annual production capacity
Tire Factory in China
Enter the Yongsheng Tyre Factory
Factory Address：Guangrao County Economic Development Zone, Dongying City, Shandong Province, China.
The manufacturing base of yongsheng rubber group covers a vast area and operates multiple state-of-the-art production lines for both all-steel and semi-steel radial tires. Leveraging automated mixing, extrusion, and curing technologies, the yongsheng tire plant maintains strict quality control throughout every production stage, from raw material processing to final inspection. With an annual output exceeding 26 million units, the factory ensures efficient, stable supply to meet growing global demand while adhering to international environmental and safety standards.
Customization, R&D & Payment Terms
1. Customization Capabilities
The company supports OEM and customized orders, with availability depending on product type and order quantity.
2. R&D & Production Process
The company operates an “Industry 4.0” smart factory using 5G, AI, and digital twin technology for intelligent control. Key equipment is imported from Germany, France, Japan, and the Netherlands. This has cut tire assembly time from 70 to 33 seconds, raised efficiency by 30%, and reduced labor costs by 67%.
3. Payment Terms & Financing Support
The company’s payment terms include L/C and T/T.
Sub-brand
Yongsheng Tyre
Flagship brand for all-steel radial tires.
- Mining truck tires (all-steel radial TBR)
- Commercial truck tires (all-steel radial TBR)
Doupro Tyres
Economy-focused all-steel tire brand.
- Mining truck tires (all-steel radial TBR)
- Commercial truck tires (all-steel radial TBR)
Rotalla Tyre
Export-oriented brand for PCR tires.
- High-performance coupe tires
- SUV comfort tires
- Commercial tires
- Winter tires
- Long-wear tires
- MT mud-terrain tires
TBR Tire
Company Strengths & Weaknesses
Strengths
Industry 4.0 smart factory boosts efficiency
Ranked 38th in Global Tire Top 75 (2025)
EV tire won German iF Design Award
Dongying City’s top tire exporter for 6 years
Weaknesses
Hit with 45.3% EU anti-dumping duty
Subject to 75 judicial cases as of 2025
Excessive channel inventory pressures distributors
What Customers Say About Yongsheng Tyre
Frequently Asked Questions
Under normal driving conditions, Yongsheng tires generally last 3 to 5 years or 40,000 to 80,000 kilometers, depending on driving habits, road conditions, and vehicle load.
Rotalla tyre is Yongsheng’s semi-steel passenger car tire brand, well-regarded in the European market for its snow performance, hydroplaning resistance, and cost-effectiveness. It ranked among the top in European magazine tests in 2024.
Yongsheng tires are exported to over 150 countries, with key markets including Germany, France, Poland, Italy, as well as the Middle East, Southeast Asia, and Africa. In recent years, it has also expanded into emerging markets like Kazakhstan and Belarus.
Yes, OEM and customization services are available depending on product type and order quantity.
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